Marketing Strategies for Startup Brands

It is every business's big dream that they begin making sales immediately after their brand is launched. However, this is not always the case as most start-ups begin without a structured marketing strategy.

Below are some of the effective marketing strategies for startups.

1. Be Sure You Are Speaking To A Specific Group

The best marketing strategy is to direct the marketing to those who need your products and services. As tempting as it is to speak to everyone about the services you render just to have increased sales, it is very ineffective when you focus your energy on everyone instead of your people! -- the ones who need your services.

2. Replace Flyers With Stickers

This is one of the top marketing strategies no one will willingly share with you. It is okay to want to give people flyers to create awareness for your services but have you thought of letting them know about your products at their convenience. Imagine giving out flyers to someone hastily walking to catch a bus, the flyer would probably not be looked at.

Now, Imagine having your stickers in strategic areas your target client frequents like in transport buses, bus stops, parks, and others? The difference is your audience can take in your message more appropriately and is more relaxed to even make an outright purchase.

3. Collaborate With Other Brands

For Startups to promote their brands and generate sales, It is only smart that there is a collaboration between the brand and other brands -- effectively a brand that sells complementary products. Let's say your brand sells hair accessories, it would be a good move to collaborate with a brand that sells hair or even a salon, it would also be good to have the products on the shelves of a shopping mall.

4. Create An Interesting Challenge For Your Product

Social media especially TikTok and Instagram have witnessed the effectiveness of hosting a challenge for a brand. For example, we see musicians develop new dance steps for their new songs and challenge people to recreate their moves for a prize, this builds up interest in the audience as everyone has their eyes fixed on the prize. Regardless of the kind of services or products you sell, there is always a challenge to create if you decide to think creatively and out of the box.

5. Host Street Activations

This is a very proactive marketing strategy where you go to where your target clients are situated to entertain them while promoting awareness for your products. Street Activations is best effective when there is a slow-moving van with dancers dancing to the 'music of the target audience' (The music must be one they can relate with).

The bus can be moved from one street to the other to draw attention and pull the crowd to the destination where the bus will eventually be parked and games will eventually hold with the brand's products as gifts and discounts to those who make outright purchases.

Vert Idee

Creative advertising agency based in Lagos, Nigeria. We specialize in brand activations, outdoor advertising, media production, and experiential marketing.